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How to Write an Awesome Jewelry Description that Boost Sales

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Running a company online requires certain tactics which will help make a product more desirable. The right product description can help provide a potential customer with the information they need in order to make a purchase.

The key to achieving this is to know how to write your product descriptions, so they are appealing to your customers. This way, you will achieve more sales easily and quickly and without having to hire any particular specialists. Here are some helpful tips in order to help you achieve just that.

Define your target audience

Knowing your target audience is important when trying to put together the descriptions of your products. Your customers are the people that will show you what they enjoy from your brand, and these are exactly what your descriptions should include.

Your target audience will depend on various factors, such as their age, gender, and geographical location. These are just some factors that will help you determine exactly what they are interested in. After taking these into consideration, you will be able to know what they would want to read when going through your products’ descriptions.

Use the right SEO tactics

A big part of creating the right product description for your products is related to using the right SEO tactics. What is most commonly used online and will be of most help for your business are keywords and phrases. These are certain words and phrases which can help your product pages rank higher on the result pages of various online search engines.

If you are new to this, keywords might seem complicated to generate. In reality, they can very easily be obtained by using the right means. Tools such as the KeywordTool and Google AdWords can help you find the right keywords for your content easily and effectively.

Describe your product with the right words

Using the right adjectives to describe your jewelry is important when trying to sell anything online. If you know your target audience well, you will find it much easier to use words which they will find appealing. Bridgette Hernandez, a marketer for GrabMyEssay, says that “No matter the age or the preferences of your customers, the right words will make a product irresistible. Use the right adjectives to describe what you put so much work into, and your audience is bound to love it”.

One of the most important things to do is use eye-catching words such as unique, vintage, or expensive-looking. All of these give your jewelry certain qualities which many customers find irresistible. This way, it will be much easier for them to decide on clicking the buy now button.

Proofread and edit your descriptions

Another very important thing you need to take into consideration is the appearance of the content of your product descriptions. Written content that is well put-together without grammar and spelling errors are the ones that always perform the best. This applies to anything and everything from term papers to jewelry product descriptions.

This is attributed to the fact that such simple mistakes can make the content of your product descriptions look unprofessional. This easily dismissible error can easily be corrected with the help of the right means. Tools such as Grammarly, TopEssayWriting, Hemmingway Editor, and Subjecto can help you polish your jewelry descriptions before posting them on your website.

Only include useful information

Last but not least, one of the most important things to keep in mind is to be honest and provide useful information. When reading the product description for your jewelry, your customers are expecting to find questions to some frequent answers they might be having. The more helpful your descriptions are, the easier it will be for them to decide on making a purchase.

The key to this is to start thinking like your customers or to even take their questions into consideration. You can easily have access to these through your customer emails or even by creating a poll on social media. Certain information such as the weight of the product, the materials it is made of, and the country it is made in are important. You can make a list of such information that you can always include in every description.

Increase your sales by using the right words

Writing the right product descriptions for your products can really help your sales by making your products more visible online. The more people that come across your product and the better you advertise it, the easier it will be for your jewelry sales to skyrocket.

While this might seem like a challenge, in the beginning, you will manage to improve your description writing by getting to know your customers better. The more effort you put into making your products sound one of a kind, the more your customers will want to own everything you create.

This guest post is provided by Nicole Garrison.

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Free Alternatives to Gmail for Custom Email Domains

You finally did it. You found web hosting, you bought the perfect domain name, and you have set up your first online store. Even though you designed everything yourself, it looks professionally made.

Great! You got your first customer inquiry. But oh no, you’re still answering emails from your personal Gmail account you set up in 10th grade. Sure, some people might not notice that you’re answering their questions as garfieldfan1992@hotmail.com but then again, you would have noticed. You can probably get “youstorename@gmail.com” and call it a day but it’s still not THAT professional sounding. People are already suspicious about buying from a new online store. A Gmail account might not make people more suspicious but it certainly doesn’t help. To make matters worse, you already bought that perfect domain name for your website, why can’t you just use it? Below we are going to compare some of the top ways to get free email hosting for your custom domain using email forwarding, Zoho, and Yandex.

The typical way… go with Google

But before we get started, let’s just go over what most people do. Google’s G Suite includes productivity apps like Google Docs and Google Drive but also includes a version of Gmail that lets you use your custom domain. Best of all it’s free… if you signed up before 2012.

Given that you’re reading this now, you are probably too late for the free version. At $5 per user, it’s not a terrible price for the convenience of Gmail and the included productivity apps. But then again, these are the same apps you get already get for free as a normal Gmail user. Also, $5 per user per month is not a lot for just one person but might add up if you have a few friends or family that could help out with customer support. Also what if you want an admin@email.com account or a support@email.com or an info@email.com account. While the costs are still small, it could still add up to a few hundred dollars a year for something that FEELS like it should be free. So what are the alternatives?

Email Forwarding

The simplest way to get your custom email domain routed is to use email forwarding. In essence, this isn’t much different than having one mailbox with your domain and just automatically pressing “Forward” to every email that comes in. Since these emails are forwarded, you can actually send all these emails to your existing Gmail account. With the right configuration, you can also, more or less, send emails as your custom domain directly from your Gmail account but it might show up to the receiver with a message saying “sent via gmail.com”. In all, this is a fine solution if a little bit of a “hack”. Many people have used this method for years with no ill effects. You can find detailed instructions on how to do this here.

Pros:

  • Easy
  • Can still use Gmail
  • Can send and receive as your custom domain

Cons:

  • Kind of a “hack”
  • Your domain registrar needs to support email forwarding
  • Some domain registrars might limit the number of forwards
  • You have to configure Gmail to allow a “less secure apps” mode
  • People still might receive a message saying that your email was “sent via gmail.com”

Zoho Mail

Zoho is an Indian productivity software company with their US headquarters in California. They are probably most well known for their CRM software that is a more inexpensive alternative to Salesforce. With their bundle of products, they also offer a version of their email services with custom domain support that is free for 5 users. The free option is a little hidden on their website but you can find a link to sign up here.

Much like G Suite, Zoho offers a variety of other free productivity applications when you sign up but most are arguably worse than Google’s offerings. The email client is fine. There is a small learning curve but some features are, in my opinion, easier to use than Gmail, such as group email accounts.

The big downside to the free Zoho Mail account is that there is no SMTP or POP access. This feature is only available in their paid version and this basically means that you will not be able to access Zoho mail from 3rd party apps. They have their own email app for both iPhone and Android which is decent but if you need to have all your emails in your current smartphone app then this might be a dealbreaker.

Pros:

  • Full email services
  • Includes suite of free productivity software
  • Not a hack – won’t have issues with weird sender addresses and forwarding

Cons:

  • Limited to 5 free accounts
  • Limited to their smartphone app for free accounts

Yandex

Yandex is essentially the Google of Russia. As such, they offer very similar services, which includes a Gmail equivalent that includes custom domains for free. You can have up to 1000 free email addresses on each domain each with unlimited storage. There are free API integrations (which you probably won’t need, but still nice to know it’s there). Yandex includes SMTP and POP3 access or free which means you can use your preferred smartphone app to receive your emails. If you wanted to, you can even configure your current Gmail to send and receive your email through SMTP and everything will be synced. This syncing means that there would be none of the issues that you would see if using email forwarding.

The only potential problem is that the service is based out of Russia. While it is possible that your data might be more at risk in Russia compared to the US, Yandex is a well-established tech company and is probably well prepared to protect your data against attackers. In terms of privacy, given that many US firms are currently in the middle of data privacy scandals, I can’t say they would be better than an American firm but I also can’t say for sure that they would be worse. In terms of government surveillance, the Russian government certainly does not have a good track record, but personally, I don’t think the Russian government cares my emails nor do I care if they see them. I do not plan on going over there any time soon.

With that said, privacy is not my main problem with Yandex. The biggest problem is that their servers are physically located in Russia. Most internet traffic coming out of Russia is benign but some organizations will mark all internet traffic coming from a certain location as spam and automatically block that traffic. While this is not a good practice and would not happen if you were emailing someone using a major email provider like Google or Yahoo, this might still happen to very cautious and conservative organizations that run their own emails servers. Specific examples that come to mind would be hospitals and government agencies. Even though even among these organizations, this blanket blocking is rare, it can still happen and can be a real headache if it occurs.

Pros:

  • 1000 free email addresses
  • Unlimited storage
  • Free productivity apps
  • Can use your existing smartphone and desktop email apps
  • Can be synced with your Gmail account

Cons:

  • Is physically hosted in Russia

Conclusion

So in the end, what should you do? If someone were to ask me, I would tell them to just forget the headache and pay for email from Google or Microsoft (which is a little cheaper at 5 emails for $100 a year). With that said, when I personally set up email for a new domain, I use Zoho. Are all the little annoyances worth $5 a month? To me, yes it is but ultimately, you will have to make that calculation for yourself.

As always, if you have any questions, feel free to write a comment down below and we will get to you as soon as possible!

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Lessons from running a family business three decades in the making

Deciding to start a family business can be a pretty exciting journey. Thinking about a new business idea, about leaving your job to work for yourself, and building something that you can call your own – that’s a neat idea. And from watching on TV, it seems like most family businesses are incredibly successful…right?

As a three-decade-old family run business here at Alamode Fashion Jewelry, we have a unique perspective on the dynamics at work in a family business. While there are certainly very successful family-run companies in the world today, it’s not all fun and games.

Here are the top 3 lessons we’ve learned in running a family business:

Lesson 1: Check Your Relationships at the Door

This is the number one lesson in running a family business. If you take one thing from this article, this is the one.

By definition, working in a family business means you’re working with your spouse, significant other or family member. And while those relationships do not change, it’s crucial that everyone in the business understands that in the workplace, you are co-workers working in a business environment first and family members second.

That means no Hi Mom, can you help me finish this project? I’m too tired or giving up your responsibility to Grandma just because you’re her favorite.

A family business is still a business. It’s vital everyone remembers that.

Lesson 2: Communicate, Communicate and Communicate Some More

It’s no secret that communication is key to running any business. But it’s especially important when you’re working with people you know so well.

Why?

Because business decisions sometimes differ than personal decisions. Just because you know your spouse well, it’s still a best practice to ask than to assume. The last thing you want to do is take away their decision-making ability because you assumed their answer.

Rather, build a habit of communicating and asking for their input and thoughts. It’s good teamwork and good business.

Lesson 3: Have Fun

While this lesson can apply to any business, it’s something that often is lost in family businesses.

Because this is a family business, work naturally becomes a part of the discussion topics at home. While a healthy amount of discussion at home is good (who doesn’t work a bit at home?), it’s key to build time that is focused on the family and not the business.

This is easier said than done, of course. However, for our family business, one thing we try to do is to designate one weekend day that is completely work-free. And if you can aim for both weekend days, even better.

Doing this will make the family business less stressful, happier and tends to lead to more success overall.

Key Takeaway –

Starting a family business can be one of the best decisions you and your family make. But it’s not for everybody. It takes a strong commitment to key your relationships separate from business, to communicate and to always remember that at the end of the day, you are still family.