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Running a company online requires certain tactics which will help make a product more desirable. The right product description can help provide a potential customer with the information they need in order to make a purchase.
The key to achieving this is to know how to write your product descriptions, so they are appealing to your customers. This way, you will achieve more sales easily and quickly and without having to hire any particular specialists. Here are some helpful tips in order to help you achieve just that.
Define your target audience
Knowing your target audience is important when trying to put together the descriptions of your products. Your customers are the people that will show you what they enjoy from your brand, and these are exactly what your descriptions should include.
Your target audience will depend on various factors, such as their age, gender, and geographical location. These are just some factors that will help you determine exactly what they are interested in. After taking these into consideration, you will be able to know what they would want to read when going through your products’ descriptions.
Use the right SEO tactics
A big part of creating the right product description for your products is related to using the right SEO tactics. What is most commonly used online and will be of most help for your business are keywords and phrases. These are certain words and phrases which can help your product pages rank higher on the result pages of various online search engines.
If you are new to this, keywords might seem complicated to generate. In reality, they can very easily be obtained by using the right means. Tools such as the KeywordTool and Google AdWords can help you find the right keywords for your content easily and effectively.
Describe your product with the right words
Using the right adjectives to describe your jewelry is important when trying to sell anything online. If you know your target audience well, you will find it much easier to use words which they will find appealing. Bridgette Hernandez, a marketer for GrabMyEssay, says that “No matter the age or the preferences of your customers, the right words will make a product irresistible. Use the right adjectives to describe what you put so much work into, and your audience is bound to love it”.
One of the most important things to do is use eye-catching words such as unique, vintage, or expensive-looking. All of these give your jewelry certain qualities which many customers find irresistible. This way, it will be much easier for them to decide on clicking the buy now button.
Proofread and edit your descriptions
Another very important thing you need to take into consideration is the appearance of the content of your product descriptions. Written content that is well put-together without grammar and spelling errors are the ones that always perform the best. This applies to anything and everything from term papers to jewelry product descriptions.
This is attributed to the fact that such simple mistakes can make the content of your product descriptions look unprofessional. This easily dismissible error can easily be corrected with the help of the right means. Tools such as Grammarly, TopEssayWriting, Hemmingway Editor, and Subjecto can help you polish your jewelry descriptions before posting them on your website.
Only include useful information
Last but not least, one of the most important things to keep in mind is to be honest and provide useful information. When reading the product description for your jewelry, your customers are expecting to find questions to some frequent answers they might be having. The more helpful your descriptions are, the easier it will be for them to decide on making a purchase.
The key to this is to start thinking like your customers or to even take their questions into consideration. You can easily have access to these through your customer emails or even by creating a poll on social media. Certain information such as the weight of the product, the materials it is made of, and the country it is made in are important. You can make a list of such information that you can always include in every description.
Increase your sales by using the right words
Writing the right product descriptions for your products can really help your sales by making your products more visible online. The more people that come across your product and the better you advertise it, the easier it will be for your jewelry sales to skyrocket.
While this might seem like a challenge, in the beginning, you will manage to improve your description writing by getting to know your customers better. The more effort you put into making your products sound one of a kind, the more your customers will want to own everything you create.
This guest post is provided by Nicole Garrison.
Luxurious and expensive jewelry is especially appealing for most women and always has been. Jewelry plays a role in the history of clothing for humans, and it is not only a decorative item worn for personal adornment but also a symbol of personal or social status. However, not everyone can afford expensive jewelry. The term “costume jewelry” dates back to the early 20th century, and it reflects the use of the word “costume” to refer to what is now called an “outfit”.
What is Costume Jewelry?
Costume Jewelry is also called “imitated jewelry” or “fashion jewelry”. Originally, costume or fashion jewelry was made of inexpensive simulated gemstones and base metals. Examples could include rhinestones or glass jewelry, set in silver, nickel, or brass. These items looked expensive and gorgeous like real gemstones, provided wearers some kind of replication of fine jewelry, and made wearers look glamorous to complete the “costume”.
Costume jewelry was also created to replace finer jewelry as everyday wear without fear of damage or loss. Wearers could keep their fine jewelry in good condition to be able to pass down to later generations as an heirloom.
Costume jewelry is also good for stage, theater, or anywhere the accessories needed to be seen by the audience because using real gemstones was not quite feasible.
Costume Jewelry vs. Fashion Jewelry
As mentioned before, costume jewelry is also called fashion jewelry, so fashion jewelry only differs from costume jewelry is that fashion jewelry is created mostly for following the latest trends and much less timeless.
Nowadays, you can find fashion jewelry at many fast-fashion retailers such as H&M and Zara. Fashion jewelry satisfies the desires of the latest trends without having to invest in something that might go out of fashion after a few wears. For more affordable and quality costume jewelry and fashion jewelry, visit Alamode Fashion Jewelry.
Choose the perfect pair of earrings going with your summer-time hairdo. We have eye-catching drop earrings, glittering stud earrings, and timeless hoop earrings. Your customers will love wearing these earrings with a playful ponytail or swept-up hair.
Some classic jewelry styles will never go out of style because of their rich history. Chandelier earrings are one of the classic jewelry pieces still commonly found in modern times.
The history of chandelier earrings
Chandelier earrings are typically long and dangling earrings consisting of multiple tiers of suspended gemstones and beads. These earrings originated from the Middle East, India, and Greece. According to this article, unearthed examples of gold filigree chandelier earrings from Turkey date back to the third century B.C.
After the age of British colonialism, chandelier earrings became popular in the West. In the 18th and 19th centuries, Western-made jewelry used gemstones imported from the East, so Eastern earring styles like chandeliers became the trend.
Are chandelier earrings still in style?
Definitely! Chandelier earrings are still in style after all this time. Nowadays, chandelier earrings can have a contemporary look based on the interests and preferences of people in today’s world.
Whether you are an edgy girl that likes spike earrings, or a minimalist that always keeps streamlined shapes throughout your outfits and accessories. You can choose modern chandelier earrings to match individual outfits at any time and anywhere.
Moreover, off-the-shoulder pieces are great Summer staples that can highlight your collarbone, neckline, and tanned shoulders. A pair of light and simple long earrings can keep clean lines and draw eyes up to the face.
CZ stands for cubic zirconia, which can be considered as an alternative to diamonds. However, many jewelry shoppers have some questions about CZ diamond’s value and quality. Let’s learn more about CZs and their differences between a real diamond.
What is cubic zirconia?
Cubic zirconia is a manmade mineral stone made of zirconium dioxide, and its features such as refractive index, dispersion, and hardness are very close to those of a natural diamond. Although cubic zirconia and a diamond appear similarly, they have very different mineral structures.
Is a cubic zirconia diamond real?
Cubic zirconia is real cubic zirconia and is a diamond simulant, not a real diamond. Diamonds are naturally found, but cubic zirconia is lab-created.
How can you tell the difference between cubic zirconia and diamonds?
Although the look of CZs and diamonds may be similar, there are also key differences.
- Cubic Zirconia vs Diamond: Appearance
It’s not easy to tell a real diamond from a CZ when placed side to side. Many people think a diamond should have a crystal clear appearance, but natural diamonds often have a yellowish or brown tint. Moreover, natural diamonds have minor imperfections and flaws. These inclusions can only be identified under a microscope. On the other hand, cubic zirconia is more likely to be completely colorless and is often brilliant-cut and flawless.
- Cubic Zirconia vs Diamond: Composition
Diamond is regarded to be the hardest known material in the world. So this is also a key to spot the difference. The composition of diamond is pure carbon in a crystalline structure. This structure contributes to the diamond’s sparkle and hardness. For the same size, cubic zirconia weighs more than diamonds because CZ is denser.
- Cubic Zirconia vs Diamond: Cost
The final sign is the price. Diamond usually cost way more than cubic zirconia, and the cost of a 1-carat diamond can range from $1,500 to $18,000. The price of a diamond varies depending on its cut quality, color, clarity, shape, size, etc. Some buyers also prefer choosing certified diamonds from institutions such GIA and AGS laboratories to avoid buying a fake diamond.
However, the process of obtaining a certificate is costly and time-consuming, and this cost will usually reflect on the retail price of the diamonds. If you don’t mind buying a diamond ring without a certificate, the best way to avoid any risks and issues is to shop with a reputable and trustworthy dealer.
Why should you choose cubic zirconia?
In addition to its very diamond-like appearance, wearers choose cubic zirconia simulated diamond rings for the following reasons:
- Cost-saving: Not everyone can afford a real diamond or a large diamond, so cubic zirconia is a perfect alternative to a diamond ring as it looks gorgeous and no one will tell the difference.
- Freedom from worry: People usually have to be very careful when wearing a diamond ring to keep it away from damage or getting lost. A cubic zirconia diamond ring can be a substitute for your precious diamond ring while doing your daily activities, so you can be free from worry.
- Durability: There is no denying that diamond is the hardest mineral on earth. Diamond is rated 10 out of 10 according to the Mohs scale of mineral hardness. Cubic zirconia has a hardness of 8, so it’s pretty durable and resistant to scratches so that you can wear it every day.
Versatility: Jewelry designs using cubic zirconia are as versatile as diamonds. There is a wide range of colors, styles, and cuts to select from. Whether you are looking for a solitaire CZ diamond engagement ring or a pavé setting wedding band, you can find all the high quality and designer inspired cubic zirconia diamond rings at Alamode Fashion Jewelry!
Father’s Day is about celebrating all the different types of dads, but all dads deserve a truly great gift. Meet our favorite Father’s Day gift picks – cufflinks. The quality and craftsmanship will stand the test of time. These cufflinks will make Dad’s day and keep him looking sharp and handsome. We’ve got a wide selection featuring patriotic, geometric, novelty, bold, sleek and modern designs, and much more. And they’re all starting at $1.07.
As fashion jewelry makers, we are often asked about the quality of the materials we use. One of the most common questions is: which rings don’t rust?
Unlike noble metals like gold, most base metals may oxidize and corrode quite easily. The good news is that thanks to the advances in technology, several types of base metals can now last longer.
Let’s recap the metals that are most commonly used in the fashion jewelry industry, paying particular attention to their rust-resistant properties.
Do Copper Rings Rust?
Because of its reddish glow, copper has always been the first choice when it comes to artisan jewelry. Its properties make it a practical option, as well as a popular pick, for Native American jewelry. The benefits of copper include:
- It is extremely easy to work with — the reason why, according to the Royal Society of Chemists, it was chosen millennia ago to create the first decorative items.
- It is more affordable than gold and silver; however, it is still more expensive than alloys such as brass and bronze.
A few downsides should also be mentioned. Copper oxidizes over time, a process that results in a darkened color. It can also leave green marks on the skin, something that some people find unappealing (even though it isn’t a form of allergy).
Do Brass Rings Rust?
Costume jewelry enthusiasts are attracted by brass’s gorgeous gold-like color and affordable price. Brass is created by combining copper and zinc in different proportions. Different amounts of these two metals result in different properties and, according to the Copper Development Association, different colors (from golden yellow to red).
There are a few reasons that make brass a great metal for jewelry:
- It is ideal for creating jewelry from molds (casting), the most common technique to produce costume pieces.
- It is a strong material, a characteristic that gives durability to costume jewelry products.
- It does not contain precious metals, making it an affordable solution.
In general, brass may corrode and tarnish if not protected with finishes. It may also turn green over time depending on the copper content. To avoid this issue, a thin layer of clear lacquer is usually applied to brass items.
There are a few important safety considerations to keep in mind. Although most brass jewelry produced nowadays does not contain lead — which is toxic — lead might still be found in some vintage items. Nickel and aluminum may also be present, a reason to avoid it if you have metal allergies.
Do Silver Rings Rust?
Silver is a beautiful white metal and a budget-friendly alternative to white gold or platinum with malleability as one of its major traits. However, because it is so soft, you often will not find pure silver jewelry on the market. Sterling silver is an alloy of silver contains up to 7.5% of other metals, is the most widely available. Because it is 92.5% silver, sterling silver is often referred to as 925 sterling silver. Over time, air exposure will make 925 sterling silver tarnish. However, this tarnish can easily be polished away by hand or through over the counter silver cleaning solutions.
Silver-plated and silver-filled pieces — which feature a layer of silver on the surface — are also popular. In silver-plated items, this layer is very thin and extremely easy to damage. Silver-filled items are more durable thanks to a thicker layer of silver.
Do Gold Rings Rust?
Versatility is what makes gold one of the most lovely metals among those used in jewelry. According to the American Museum of Natural History, its beauty has enchanted jewelry makers for ages, for several reasons:
- Its malleability allows artists to create an almost endless amount of intricate designs.
- It is available in several different tones, from the classic warm yellow to white or even rose.
- It is one of the most precious — and thus expensive — metals in the world.
- Except for some alloys — which can bother people with metal allergies — it is completely hypoallergenic.
- Pure gold never reacts with oxygen, meaning that it will not rust or tarnish.
Most jewelry, however, isn’t created from solid gold. The main reason is that it would be too soft to work with. That is why gold comes in different karats or purities depending on the properties required.
As a result of its high price, gold-filled or gold-plated pieces are also common. Similar to silver, the layer of gold in gold-filled items is much thicker than that of gold-plated ones.
Do Stainless Steel Rings Rust?
Stainless steel has become a commonly used metal for fashion jewelry as it offers an affordable choice for wearers who love silver-toned jewelry. According to the British Stainless Steel Association, stainless steel is an alloy of iron with a minimum of 10.5% of chromium, plus other materials such as carbon, silicon, and nickel.
People have started buying stainless steel jewelry because:
- It does not stain, corrode, or rust.
- Jewelry grade stainless steel such as TK316 is hypoallergenic.
- It is easy to clean and durable.
- Compared to precious metals, stainless steel is inexpensive so that you can wear it every day without worrying about losing it.
Which rings don’t rust?
Each material has its pros and cons. In general, the most rust and tarnish resistant rings are ones made of precious metals such as gold and platinum. The one exception is the rust-resistant but still affordable is stainless steel ring. When shopping for stainless steel jewelry, be sure to consider Tusk 316 surgical stainless steel which is specifically formulated to look brighter and less dull compared to other industrial stainless steel formulations. Click here to see our TK316 stainless steel rings.
Are hoop earrings trashy?
Hoop earrings are popular accessories that perfectly complement a lot of outfits, but some people think that hoop earrings make wearers look trashy, not classy. It’s not true.
In fact, hoop earrings are classic accessories that have never actually gone out of style. You can see them everywhere from fast-fashion retailers such as H&M, to luxury brands such as Gucci and Cartier.
The history of hoop earrings
According to The New York Times, hoop earrings date back to the fourth century, when they were first introduced by the Nubians in what is now present-day Sudan, Africa. Both Egyptian men and women wore them, including members of the royalty. Queens and pharaohs such as Nefertiti, Hatshepsut, Tutankhamen, and Cleopatra all saw earrings “as something that enhanced one’s beauty and sexuality,” said Yekaterina Barbash, associate curator of Egyptian art at the Brooklyn Museum.
How to wear hoop earrings?
Hoop earrings are a fashion staple and every woman should have at least one pair that can be worn every day. There are plenty of sizes and designs of hoop earrings that range from formal to casual. Some have gemstones, while others are plain metal. Here are some styling tips on how to coordinate hoop earrings to match your outfit and occasion.
How to wear hoop earrings formally
For formal work occasions such as business meetings, business dinners, or just work in general, choose a delicate and small hoop earring.
Simple, plain, and small hoop earrings in either gold or silver are perfect for both casual and formal workplaces.
For a more elegant occasion such as a wedding or formal party, consider adding a few beads or gemstones to really elevate your glamorous attire.
How to wear hoop earrings casually
Just because you’re only going shopping or maybe catching a movie with friends, doesn’t mean you should leave those hoops behind. Choose a pair of everyone’s favorite – classic hoops. The diameter of a classic hoop ranges from 30-40mm, which pairs will pair well with your favorite white shirt and jeans.
Some people prefer oversized hoops. This “the bigger the better” statement piece will bring a certain attitude and attention to your outfit. Since all of the attention is brought front and center, you can keep your entire outfit simple so your look doesn’t become overly distracting and tacky.
Just a word of warning if you’d like to follow the trend of oversized hoop earrings, be aware of the possibility of pulling on your earrings by accident. Ouch!
Our DAVANO collection is defined by simply brilliant 1 mm high-quality AAA grade CZ stones and TK316 stainless steel. The dazzling designs express a more modern sensibility with sleek contours. Whether she is your partner, your sister, or your mother, we are sure she will love our exclusive DAVANO collection. Consider adding these beautiful pieces to your everyday collection and these pieces are perfect for Mother’s Day right around the corner.