How to Write an Awesome Jewelry Description that Boost Sales

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Running a company online requires certain tactics which will help make a product more desirable. The right product description can help provide a potential customer with the information they need in order to make a purchase.

The key to achieving this is to know how to write your product descriptions, so they are appealing to your customers. This way, you will achieve more sales easily and quickly and without having to hire any particular specialists. Here are some helpful tips in order to help you achieve just that.

Define your target audience

Knowing your target audience is important when trying to put together the descriptions of your products. Your customers are the people that will show you what they enjoy from your brand, and these are exactly what your descriptions should include.

Your target audience will depend on various factors, such as their age, gender, and geographical location. These are just some factors that will help you determine exactly what they are interested in. After taking these into consideration, you will be able to know what they would want to read when going through your products’ descriptions.

Use the right SEO tactics

A big part of creating the right product description for your products is related to using the right SEO tactics. What is most commonly used online and will be of most help for your business are keywords and phrases. These are certain words and phrases which can help your product pages rank higher on the result pages of various online search engines.

If you are new to this, keywords might seem complicated to generate. In reality, they can very easily be obtained by using the right means. Tools such as the KeywordTool and Google AdWords can help you find the right keywords for your content easily and effectively.

Describe your product with the right words

Using the right adjectives to describe your jewelry is important when trying to sell anything online. If you know your target audience well, you will find it much easier to use words which they will find appealing. Bridgette Hernandez, a marketer for GrabMyEssay, says that “No matter the age or the preferences of your customers, the right words will make a product irresistible. Use the right adjectives to describe what you put so much work into, and your audience is bound to love it”.

One of the most important things to do is use eye-catching words such as unique, vintage, or expensive-looking. All of these give your jewelry certain qualities which many customers find irresistible. This way, it will be much easier for them to decide on clicking the buy now button.

Proofread and edit your descriptions

Another very important thing you need to take into consideration is the appearance of the content of your product descriptions. Written content that is well put-together without grammar and spelling errors are the ones that always perform the best. This applies to anything and everything from term papers to jewelry product descriptions.

This is attributed to the fact that such simple mistakes can make the content of your product descriptions look unprofessional. This easily dismissible error can easily be corrected with the help of the right means. Tools such as Grammarly, TopEssayWriting, Hemmingway Editor, and Subjecto can help you polish your jewelry descriptions before posting them on your website.

Only include useful information

Last but not least, one of the most important things to keep in mind is to be honest and provide useful information. When reading the product description for your jewelry, your customers are expecting to find questions to some frequent answers they might be having. The more helpful your descriptions are, the easier it will be for them to decide on making a purchase.

The key to this is to start thinking like your customers or to even take their questions into consideration. You can easily have access to these through your customer emails or even by creating a poll on social media. Certain information such as the weight of the product, the materials it is made of, and the country it is made in are important. You can make a list of such information that you can always include in every description.

Increase your sales by using the right words

Writing the right product descriptions for your products can really help your sales by making your products more visible online. The more people that come across your product and the better you advertise it, the easier it will be for your jewelry sales to skyrocket.

While this might seem like a challenge, in the beginning, you will manage to improve your description writing by getting to know your customers better. The more effort you put into making your products sound one of a kind, the more your customers will want to own everything you create.

This guest post is provided by Nicole Garrison.

Must-have Jewelry Trend: Stackable Rings

A layered is not only just for apparel, but also one of the mainstream trends in jewelry. For shoppers who are into fashion, our stacking rings look great layered or worn separately. Playing around with our stacking rings is so much fun! All of the best quality stackable rings you can find are only available at Alamode Fashion Jewelry.


Are CZ Diamonds Real?

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CZ stands for cubic zirconia, which can be considered as an alternative to diamonds. However, many jewelry shoppers have some questions about CZ diamond’s value and quality. Let’s learn more about CZs and their differences between a real diamond.

What is cubic zirconia?

Cubic zirconia is a manmade mineral stone made of zirconium dioxide, and its features such as refractive index, dispersion, and hardness are very close to those of a natural diamond. Although cubic zirconia and a diamond appear similarly, they have very different mineral structures.

Is a cubic zirconia diamond real?

Cubic zirconia is real cubic zirconia and is a diamond simulant, not a real diamond. Diamonds are naturally found, but cubic zirconia is lab-created.

How can you tell the difference between cubic zirconia and diamonds? 

Although the look of CZs and diamonds may be similar, there are also key differences.

  1. Cubic Zirconia vs Diamond: Appearance

It’s not easy to tell a real diamond from a CZ when placed side to side. Many people think a diamond should have a crystal clear appearance, but natural diamonds often have a yellowish or brown tint. Moreover, natural diamonds have minor imperfections and flaws. These inclusions can only be identified under a microscope. On the other hand, cubic zirconia is more likely to be completely colorless and is often brilliant-cut and flawless. 

  1. Cubic Zirconia vs Diamond: Composition

Diamond is regarded to be the hardest known material in the world. So this is also a key to spot the difference. The composition of diamond is pure carbon in a crystalline structure. This structure contributes to the diamond’s sparkle and hardness. For the same size, cubic zirconia weighs more than diamonds because CZ is denser.

  1. Cubic Zirconia vs Diamond: Cost

The final sign is the price. Diamond usually cost way more than cubic zirconia, and the cost of a 1-carat diamond can range from $1,500 to $18,000. The price of a diamond varies depending on its cut quality, color, clarity, shape, size, etc. Some buyers also prefer choosing certified diamonds from institutions such GIA and AGS laboratories to avoid buying a fake diamond.

However, the process of obtaining a certificate is costly and time-consuming, and this cost will usually reflect on the retail price of the diamonds. If you don’t mind buying a diamond ring without a certificate, the best way to avoid any risks and issues is to shop with a reputable and trustworthy dealer.

Why should you choose cubic zirconia?

In addition to its very diamond-like appearance, wearers choose cubic zirconia simulated diamond rings for the following reasons:

  • Cost-saving: Not everyone can afford a real diamond or a large diamond, so cubic zirconia is a perfect alternative to a diamond ring as it looks gorgeous and no one will tell the difference.
  • Freedom from worry: People usually have to be very careful when wearing a diamond ring to keep it away from damage or getting lost. A cubic zirconia diamond ring can be a substitute for your precious diamond ring while doing your daily activities, so you can be free from worry.
  • Durability: There is no denying that diamond is the hardest mineral on earth. Diamond is rated 10 out of 10 according to the Mohs scale of mineral hardness. Cubic zirconia has a hardness of 8, so it’s pretty durable and resistant to scratches so that you can wear it every day.

Versatility: Jewelry designs using cubic zirconia are as versatile as diamonds. There is a wide range of colors, styles, and cuts to select from. Whether you are looking for a solitaire CZ diamond engagement ring or a pavé setting wedding band, you can find all the high quality and designer inspired cubic zirconia diamond rings at Alamode Fashion Jewelry!

How to Wear Midi Rings

What is a midi ring?

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Midi rings are also called knuckle rings because they are tiny delicate rings worn on the middle knuckle of your finger. It is also called a layered ring since you can wear many at the same time.

Midi ring started to become a trend in 2013, and it’s become particularly popular because you can wear and style them in so many different ways. There are so many lovely designs on the market for wearers to mix and match to decorate their fingers according to their preferences.

How to wear midi rings?

The most popular way to wear midi rings is to keep a minimal and delicate look where you only wear one or two rings or very fine bands

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Our personal favorite way is to layer midi rings with statement rings or cocktail rings to make a bold and unique look. The chunky ring on your fingers complemented by midi ring pieces elevate your outfit in an instant.

Are midi rings comfortable?

If you are new to embracing midi rings, you probably think that they would fall off very easily. However, once you get used to it and, more importantly, choose the right size, you will find that midi rings are surprisingly comfortable and secure.

When choosing comfort-fit midi rings, we usually suggest choosing your midi ring size based on your pinky ring size. Your pinky ring size will often be the correct midi ring size for at least one of your other fingers. If you want to find a midi ring size for a particular finger, you can also consider following the trick. Take your normal ring size and subtract 4. So if your ring size is 7, your midi ring size is likely 3.

The last thing you should keep in mind is to be careful when washing your hands as your midi rings can slip off with soap. You can put in your pocket or purse, or you can always take a small travel pouch wherever you go while keeping your jewelry in place when needed.

How to Take Care of Your Stainless Steel Jewelry


Most fashion jewelry products on the market are made of brass. Since brass jewelry is usually made of a combination of zinc and copper, it can often tarnish, or oxidize. If you wear brass jewelry, it can often leave a green mark on your skin when you sweat or wash your hands.

Stainless steel jewelry has become popular in recent years as a direct counter to the “green finger” effect. Stainless steel is durable, resistant to rust, corrosion, and tarnishing. However, just like any other material, stainless steel can still become scratched and stained.

Luckily, stainless steel jewelry is very easy to clean compared to brass. Here are some tips that you can follow to take care of stainless steel jewelry:

1. Water and soap

  • Add some mild dishwashing soap in warm water.
  • Dip a soft lint-free cloth in the soapy water and then gently wipe the stainless steel jewelry with the damp cloth until it is clean.
  • Use a moist cloth dipped in clean water to wipe the remaining soap off your jewelry.
  • Pat dry the jewelry well with a clean towel, and then air dry.

2. Baking soda and water

  • Mix the baking soda and water until you get a paste.
  • Use your soft-bristled toothbrush to apply the paste and gently scrub the jewelry.
  • After you’ve done this for all over the jewelry, rinse the jewelry in warm water until the baking soda comes off.
  • Wipe off the water with a cloth and then polish the jewelry with a polish cloth (not the one for sterling silver).

3. Toothpaste (use plain and white silica-free toothpaste)

  • Put a small amount of toothpaste on a damp soft cloth and gently rub the jewelry along the grain. For tough stains, use a soft bristle toothbrush.
  • After all the stains have been removed, immerse the stainless steel jewelry in clean water and rinse thoroughly.
  • Dry the jewelry with a soft cloth and polish it with a polish cloth.

How to store stainless steel jewelry?

Last but not least, storing your stainless steel jewelry properly is an important step after the cleaning work is done. Unlike silver and brass, stainless steel jewelry requires much less work to take care of and maintain. However, you can’t just throw your stainless steel jewelry anywhere. It’s very likely it will get scratched if it’s placed with other metals. So the most proper jewelry storage method is to keep your stainless steel jewelry in a clean and safe place, away from other items. Avoid storing your stainless steel jewelry in the same jewelry box as your rose gold rings or sterling silver earrings.

If you want to store all of your jewelry in the same container, you can store your stainless steel jewelry in a fabric-lined case with separate compartments, or wrap pieces individually in soft tissue paper.

We hope you find the above-mentioned tips useful and if you’d like to share your methods taking care of your stainless steel jewelry, leave a comment and let us know!

Best Men’s Accessories for Father’s Day This 2019

Father’s Day is Sunday, June 16, 2019. Your potential buyers are likely looking for a gift for the dads who consistently go above and beyond. We know this is not an easy task. Luckily, we did the majority of the legwork on your behalf. In this list, we compiled what we think are the 5 best-known archetypes of dads in relation to fashion accessories. Which category does your dad fall into?

The dad whose only item of jewelry is his wedding band: Tiger’s Eye Ring – TK378

Face it, part of becoming a dad is looking like a dad but it doesn’t have to be that way! There’s at least one guaranteed piece of jewelry most dad’s will wear every day and that’s his wedding band. Why stick to the same boring band day in and day out? The average man wants to look presentable but also does not want to be flashy, so the traditional sparkly stones aren’t going to be suitable for the standard dad. That’s why our pick for the most dad-friendly ring is the tiger’s eye. The polished stainless steel band is sleek yet understated and the polished brown sheen of the tiger’s eye stone matches brilliantly with a pair of brown leather dress shoes. It even goes well with a pair of nicely fitted of jeans and a casual blazer for a more laid back look. If he is going to be wearing a ring anyway, why not choose one that will make him feel just a little bit less ordinary.

The old t-shirt and jeans dad: Stainless Steel “Ivory” Necklace – TK2004

Maybe he’s lazy or maybe he’s bohemian. In either case, this type of dad wears the same few 80s metal band t-shirts most days and the holes in his jeans weren’t there when he bought them.  It’s no question that many men like this embrace a more natural and more simple way of dressing. But just because you’re bohemian, doesn’t mean you can’t still look like a gentleman. The key difference between looking slick and looking like a slob is accessories. When you pair a ratty t-shirt and torn jeans with a well put together accessories, you signify to the world that you meant for those holes to be in that shirt. Try to pair this more casual look with our stainless steel “ivory” and faux leather necklace. This stainless steel pendant is inspired by the natural look of ivory or shark tooth without any of the harm. Worn with a faux leather necklace and even the laziest outfit can look put together.

The cool dad: Serpent’s Trace Bracelet – TK575

The coolness of a dad is dependent on the age of the beholder. There’s no one cooler than your dad when you’re under 12 years old and there’s no one lamer than your dad when you’re a teenager. Even though this is an absolute law of nature when dealing with your own dad, when we look at another person’s dad, we know a “cool” dad when we see one. For those motorcycle riding, adventure sports loving “cool” dad, nothing fits better than this serpent’s trace bracelet. The ridged pattern of this bracelet is inspired by deadly snakes and other dangerous creatures. Wearing this bracelet lets the cool dad stay adventurous even when he’s just in the garage working on his Harley.

The dapper dad: Cufflinks – TK3290

Not all dads are slobs and if they are now, there’s a good chance they weren’t a slob before they became a dad. To the current and former dapper dads, there’s no better way to elevate a formal look than with cufflinks. Just wearing cufflinks shows that you care about how you look since the shirts themselves can be hard to find. To take your French style cuff to the next level, we recommend our gunmetal semi-precious cufflinks. The subtle glimmer of stones pairs elegantly with a white or off-white dress shirt.

The breadwinner: Money Clip – TK2091

You’ve seen it before, some dad’s just only want to talk about money. Whether it’s too much money or not enough, it’s safe to say that this type of dad already has a favorite accessory: cold hard cash. Then what’s better than getting an accessory for his favorite accessory! The interwoven pattern on this money clip is inlaid with a handsome black enamel. The design evokes playfulness as well as seriousness and is perfect for the guy that wants to show off the greenbacks every once in a while. It doesn’t hurt that it’s less bulky and easier to carry around than that old trifold wallet he’s carrying.


We wouldn’t dare claim that these 5 archetypes of dads cover all styles of dads but we would like to think that we got close. With these 5 styles of accessories, we are sure that even if your dad doesn’t fit into any of these categories, he will still feel loved this Father’s Day.

Own a clothing boutique? Increase your bottom line with accessories.

Do you own a fashion boutique? Perhaps you are in charge of maintaining or decorating a retail space. Even if you sell a small number of handmade items at a local farmers market or flea market, you are leaving money on the table if you are not selling accessories to pair with your clothing! Not only do small accessories delight your customers with additional ways to catch their eye, but they also dramatically increase your revenue per square foot of retail space. Accessories such as rings and necklaces add to your existing product line while taking up minimal display space. These small items also have “impulse purchase” appeal due to their eye-catching nature and often more inexpensive prices. Finally, accessories can help you sell more of your existing clothing by letting you re-frame your existing line in a new perspective.

Do’s and don’ts of displaying accessories

Now it’s easy to talk about adding accessories to your fashion line, but how do you actually do it? Here we will go over some easy do’s and don’ts to maximize your accessories selling potential.

Do: Utilize your existing space

Do you already have display mannequins to display your clothing line? Focus on what you already have and make sure your designs flow naturally. For example, if you already have a hat as an accent piece to your ensemble, add a chunky necklace to focus the eye upwards.

Also, not all displays are equal. If shopping for a new mannequin, consider one with articulated fingers. Not only does this type of display open you up to new display poses, but it also allows you to add rings which can have similar profit margins compared to much larger clothing items while taking up significantly less floor space.

Don’t: Use a flat lay that falls flat

Laying items flat on a table is probably the most basic and common way of displaying small items and accessories. There is not necessarily anything wrong with this method but avoid lining up items in perfect rows and groupings. Packing items together too tightly tends to create a camouflage effect where no individual item stands out.

Do: Use a theme and irregular display shapes and patterns

Breaking up regular patterns and shapes will draw attention to details where there was none before. These uneven patterns might make the perfectionist in you go crazy but that’s kind of the point. Regular patterns bore the eye. Try variations on height, color, materials, and shapes. When you do group items together, try to do so in a way that tells a story such as silver items from a particular place or gold items that evoke a certain time period.

Do: Optimize for impulse purchases

DA230 Bow necklace set
LO4217 – Vintage style layered CZ necklace
3W1537 – Long wrappable jade and crystal necklace

Fashion jewelry can be the perfect “impulse” purchase. Much like a candy bar at the checkout aisle, small and eye-catching items can give customers that extra dopamine hit right when they are already in the mood to buy. The price point is important here. Overly expensive items will not trigger that impulse purchase response. The right price depends on the relative price of other items in your store but under $10 or $20 is a good rule of thumb. Also, remember to utilize space to your advantage such as stand up displays. Veritical displays take up less space at the checkout line and can be placed in the direct eye line of the customer.

Don’t: Add accessories just for the sake of it

TK3499 – Stainless steel statement necklace

You will often not want to add an accessory for no reason. An accessory should be able to accent a particular item for a particular reason. In this case, the parallel lines created by this long stranded necklace helps complement the geometric design of this strapless dress. This complementary factor can not only help you sell the accessory but helps to accentuate the dress to make a potential buyer see your primary item in a new light.

Do: Reuse existing designs for multiple seasons

The beauty of selling accessories as a complementary item is that they are never the star of the show, so you can get away with reusing the same item more than once. This allows you to reduce inventory while still staying stocked for all seasons.

TK3611 – Jet black achromatic dangle earrings

Wrap up

Even if you sell primarily clothing, you should not forget about accessories. Small fashion jewelry such as rings and earrings not only adds another revenue stream with minimal display space, but it can also help you sell your existing products.

Have any questions? Leave us a comment below or email us at We would love to hear from you!

How to secretly measure her ring size

You are asking your partner to marry you. How exciting! You put the ring on her finger, but you find out it’s the wrong size. How embarrassing! Marriage is a big step. You can do everything right like bring her to the perfect restaurant or gather family and friends for a special party, but an ill-fitting ring can ruin everything. How do you figure out her ring size while keeping the surprise? Here are some tips to help you on your special journey.

1. Grab her ring

If your fiancee-to-be wears a ring on her left ring finger, you are in luck. You can just secretly borrow it and use our online ring size tool to figure out the size. But if she wears that ring every day, you can try another method.

2. Tie the knot (literally)

You can wrap a piece of string or print out our ruler on a strip of paper. Wrap this string or paper around her finger and mark the correct point to measure her ring size. We suggest you can do this while she is sleeping to maintain the element of surprise.

3. Ask her friends

Another great way to find out her ring size is to ask her your partner’s friends to take her shopping and try on some rings for fun. You can get her accurate ring size after hearing back from her friends.

Every woman is worth a wonderful proposal. We hope the above information will be helpful, and good luck!

Any other tips you’d like to share with us? Let us know in the comments below!

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What are cocktail rings and how did they become so popular?

You may have seen movie stars wear exaggerated rings with huge gems walking down the red carpet at the Oscars. Or maybe at a fancy party where immaculately dressed women show off their big colorful rings while holding a glass of red wine.

Appropriately enough, these rings which pair so well with formal drinking occasions are actually called “cocktail rings”.

The United States in the 1920s was a time of social change for women. During that time, women were able to progress and achieve newfound freedoms that they did not have before. Women started to attain the freedom of vote, the freedom to work and even the basic freedom of enjoying fashion. At the same time that new freedoms were being obtained, others were being lost. This was also the time of prohibition and alcoholic beverages were banned. However, this law did not cause the desired outcome of a full renunciation of alcohol. Instead, prohibition forced drinking underground with alcohol still flowing at illegal drinking parties and speakeasies. This illegal alcohol was often expensive and these parties could be glamorous affairs. Attendees would dress to the nines. Many women would wear huge gems on their fingers to draw attention to themselves while drinking their forbidden cocktails. This is how cocktail rings got the name.

Cocktail rings soon became a symbol of a woman’s capabilities and competence from the freedoms attained from the 1920s. Cocktail rings came to represent women’s independence in the economy and in society. While the left-hand ring finger is most commonly associated with wedding rings, the right-hand ring finger has become a signal of independence and competence.

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As time passed, cocktails rings evolved to become a way for women to show their unique personality and identity. At the same time, the designs of cocktail rings started to become more diverse. From flower motifs to chunky-blend elements, these unique designs reflect a woman’s self-confidence, respect, love, and beauty. Now you can pick your favorite cocktail ring to show off your personality and distinguish yourself from the crowd.

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To show “YOU”, you can choose a cocktail ring that reflects your personality. The color and style of the unique statement pieces are the full deep meaning of you.

Which finger do you wear your rings? What your ring finger says about you.

Wearing a ring can certainly draw attention to your fingers, but did you know that that beautiful ring not only shows your fashionable tastes but also reveals a bit about your personality? While people may no longer adhere to tradition quite as much, it’s still fun to find out what wearing a ring on a particular finger might say about you!


Meaning: Self-confident, straightforward, and bold.

Our Picks: A chunky ring is a great choice to show your confidence and fashion statement here.

Stainless Steel Synthetic Glass Ring
Stainless Steel Top Grade Crystal Ring
Stainless Steel Top Grade Crystal Ring

Index Finger

Meaning: In a relationship and ready for marriage.

Our Picks: Be bold and be beautiful with a sparkling cocktail ring to attract the attention of people around you!

Middle Finger

Meaning: Ready to fall in love, engaged in the moment

Our Pick: A classy and elegant ring that makes the wearer look formal and upbeat

Ring Finger

Meaning: Engaged, married, committed

Our Picks: The ring finger is reserved for a wedding, engagement, or a serious promise. The most popular styles are classic solitaire, romantic, and heart shaped.

Pinky Finger

Meaning: Single, carefree, independent, playful, proud

Our Picks: Adorn your pinky finger with a delicate ring as cute as you are!

Before you go!

Before you go, let’s play a game! Do you know why we wear wedding rings on the fourth finger?

First, open your hands and place both of your hands together. Second, bend your two middle fingers together, and leave others fingers touching together.

  1. Your thumbs represent your parents. Now separate your thumbs. This represents when you first move out of the house and start life on your own.
  2. Your index fingers represent your siblings. Separate your index fingers to represent your brothers and sisters branching off and starting families of their own.
  3. Your pinky fingers represent your children. Separate your pinky fingers to represent your children leaving the nest and starting their own family with somebody in the future.
  4. Finally, try to separate your ring fingers. You can’t do it, right? This is because ring fingers represent how husband and wife are destined to be together forever.

This explanation comes from an old traditional folktale. Fun isn’t it!