How to add a product on Amazon without a UPC

Amazon is one of the easiest platforms to use… as a customer. As a seller, the story is quite different. If you have ever listed a product on the Amazon marketplace, you know how frustrating it can be. Waiting 15 minutes for inventory updates to show, pictures not uploading correctly and cryptic error messages. These are problems you will run into constantly if you use Amazon’s selling platform. However, the worst experience is when you are trying to do something that’s non-standard. Today we will do run through one of these activities by creating a new fashion jewelry listing without a UPC.

The problem

Amazon expects you to list an item by looking for an existing universal identifier such as a UPC or their own Amazon identifier ASIN. They do this to provide a better experience to end users since it would reduce the number of repeat listings. This is great for customers but what about new items that do not have a UPC, like jewelry.

Amazon does allow items to be listed without a UPC but often an exemption is required. For some products, like unbranded jewelry, Amazon gives a blanket exception and allows you to list against an ASIN that they generate for you. However, at the time of this writing, the Amazon Seller web interface no longer lets you do that.

Trying to add an item without an existing ASIN does not allow you to save.
The same problem occurs when trying to add a variation, which is all but necessary for items that require sizes such as jewelry.
As long as a section up here stays red, you can’t save your new product.

In the past, when you listed an item, like jewelry, without a UPC, you can choose to use an ASIN and the system would generate an ASIN for you. You could then add the product under the newly generated ASIN. As you can see in the screenshot above, this is no longer true.

Even reverting back to the original interface also does not work.

You still have the option to return to the old interface.
Still can’t save in the old interface.

So officially, you can still apply for an exemption or you can use a third party ASIN generator to get the ASIN to input into these forms, but that can be very costly and time-consuming.

The Workaround

Fortunately, we still have a workaround. We can still use upload templates to create new listings without having to use UPCs. Today we will walk through how to upload a new fashion ring listing with multiple size variations into the Amazon Marketplace using a template.

1. Download a template file

First, download the correct template from Seller Central.

Choose the appropriate category.

Since we are going to want to create a product with a size variation, make sure to select the “Advanced” template.

Choose the Advanced option if you are uploading a product with variations. If you do not have variations then you can choose the Lite option.

2. Fill in the necessary fields in the template

The first row will be the “parent” listing. The parent listing won’t have a price or quantity but the “child” listing underneath it will. In our case each child will be a different size variation.

Each child should have a different seller SKU. These can be anything you want since it will only be visible to you but it would be useful for you to name them so you can easily track your products. In this example, I will make each child SKU the parent SKU with the size appended at the end. You don’t have to have a different Product Name for each item, but it would be a good idea to add the size to each title to make it easier for customers differentiate your listings and for yourself when it is time to fulfill the item. Choose “ASIN” for the Product ID Type and leave the Product ID field blank.

This image has an empty alt attribute; its file name is fill-out-template-without-asin.png
You can leave this field blank.
This image has an empty alt attribute; its file name is fill-out-template-without-asin.png
You can leave this field blank.

3. Add image links

Be sure to add an image link in the Main Image URL field, even for the Parent listing.

This image has an empty alt attribute; its file name is remember-to-add-image-links.png
The Main Image URL needs to be set for the Parent listing as well

This URL should be a publicly accessible link, so if you are using Google Drive or Dropbox, make sure that the link has the proper permissions set. If you are uploading an Alamode product, you can find our image links on the product page. You can also find all image links in our inventory list.

Our product page links are publicly accessible so they can be used directly on the upload template.

4. Fill in the parent child relationships

Not all fields need to be filled out, but make sure to fill in the “Variation” section and mark the first row as “Parent” and the following rows as “Child”. Each child will need a Parent SKU. In this case, the parent SKU will be the value of the “Seller SKU” field of the first row. Note that the Parent SKU and Relationship Type fields of the parent row should be left blank.

5. Check your file

After filling out any other optional fields, such as the bullet point descriptions, size, and quantity you can check your file. Although optional, it is recommended that you check your file for errors before you formally upload it. While this does add an extra step in your workflow, it is a lot easier to fix errors before your official upload than to try to fix errors after the fact.

It is recommended that you check your file before final submission.

The results of your check will be available on the next tab. It might take a few minutes to generate your results.

If you have a very large file, you might want to use the email alert feature to be monitored when the report is complete.

6. Upload your final file

Once everything looks good, perform your final upload in the section below the file check section on the first tab.

And that’s it! You can monitor the upload on the third tab. If there are no errors, the final tab will show you if your listings have uploaded successfully. Be aware that it can take up to 15 to 30 minutes before your listings show completely. Very often listings will appear without images. Give it a few minutes, if the images do not show up then you can edit the listing manually.


I hope this guide helps you list your products on Amazon more easily. If you have any questions, be sure to leave a comment below or send an email to and we will try to get back to you as soon as possible!

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